Prada has created a new freestyle line for skiers and snowboarders. The line will first be tested by instructors from the top three ski schools in Italy , Switzerland and France . The Italian fashion house started “The Leading Ski Schools” project in 1999, whereby it provides instructors with high-performance wear. The freestyle line evolved from this project.
The items and suits are made from Taslan cloth and 120-gram stuffing. All the closures are waxed and thermo-welded and drawstrings hold together hems and cuffs to ensure water and cold resistance. Trousers are packed with extra padding for extra warmth and a soft landing. The jackets are available in either navy blue with a red stripe or yellow with a silver stripe.
The instructors will give their feedback on the line at the end of the season. With this additional information Prada will expand the collection and roll it out in its directly owned stores and the 500 odd points of sale that carry Prada skiwear. The suits retail for an average price of $1,500 (£795).
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