NEWGEN this week announced the winning designers set to receive sponsorship during London Fashion Week. Designers including Peter Pilotto, House of Holland and Meadham Kirchhoff will each be sponsored a catwalk during London Fashion Week. Other recipients such as Louise Gray and SYKES will receive sponsorship for a presentation and the third category will see their LFW exhibition’s sponsored, including labels Michael van der Ham, Danielle Scutt and Mary Katrantzou.
NEWGEN is the world’s first scheme to support emerging designer talent and continues to showcase and promote new designer businesses today. NEWGEN is sponsored by Topshop and supports catwalk designers with financial contribtutions for their show costs, sponsored Exhibition space and usage of the BFC tents and mentoring.
Recognising the need for ongoing support, this scheme can be awarded to designers for up to four seasons. Designers receive access to sales and marketing support and business advice in partnership with BFC supporters Shoosmiths, Baker Tilley and Lloyds TSB. Since New Gen’s inception, its roll call includes Alexander McQueen, Boudicca, Matthew Williamson, Julien Macdonald, Lara Bohinc and Ann-Louise Roswald.
Internationally recognised as a prestigious launch pad, this scheme is a showcase of the best up-and-coming British fashion talent. It also acts as an important introduction for young UK-based designers to influential press and buyers from around the world.
The scheme has become a key draw for the international fashion media and buyers attending London Fashion Week. NEWGEN designers are among the must-see collections on schedule every season.
in May the BFC appointed leading fashion journalist Sarah Mower as its first Ambassador for Emerging Talent. The role will see Sarah developing new initiatives that will increase both profile and sales opportunities for designer businesses, and forms part of the organisation”s re-structure and strengthening under the Council”s 25th year legacy plans.
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