The Egyptian, a practising Muslim, has been worshipped by the red half of Merseyside following his Anfield arrival in June 2017.
And research by Stanford University shows that, since then, anti-Muslim hate crimes have fallen by 18.9 per cent, while Islamophobic tweets by Liverpool fans have dropped by 50 per cent.
No other offence has seen such a sizeable decrease in that time frame – and there is good reason to believe Salah’s presence has been a significant factor.
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The study argues that Salah’s friendly outward persona has helped ‘humanise’ the Muslim community and change prejudicial attitudes.