'Kill Them With Kindness': FL Nonprofit Hosts Kindness Flash Mob
'Kill Them With Kindness': FL Nonprofit Hosts Kindness Flash Mob

'Kill Them With Kindness': FL Nonprofit Hosts Kindness Flash Mob

ST. PETE BEACH, FL — A Tampa Bay-area nonprofit focused on acts of kindness is hosting a Kindness Flash Mob Saturday, 3 to 9 p.m., at Mastry’s Brewing Co. in St. Pete Beach. Attendees will do a large group act of kindness, which will be announced at the brewery, toward each other.

The event coincides with the launch of Kind I Am’s Kindness Footprint, Brittany Rohr, founder of the organization, told Patch.

The Kindness Footprint is an online platform for tracking and spreading acts of kindness.
People will receive a card with a QR code on it. After they complete an act of kindness, they scan the code, input their act of kindness and then give the card away to someone else so they can complete and track their kind acts.

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“The goal is to pay it forward,” Rohr said.

The trajectory of each card is marked on screen by a glowing butterfly.

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“So, people can see the butterfly effect of where their act of kindness has gone,” she said, adding, “Our goal is to connect the world through acts of kindness.”

The Bradenton resident has a background in marketing and technology. After forming Kind I Am last year, she’s focused on moving away from running her company to focus on the nonprofit and spreading kindness.

She’s had the idea of forming Kind I Am for several years, coming up with the concept after watching an episode of “The Kelly Clarkson Show.”

“She was talking about bullies and how people who are bullies have really been bullied by someone else, hurt by somebody else and are projecting onto other people,” Rohr said. “Basically, she was like, ‘Kill them with kindness and maybe it will come back around.’ That’s how I live life anyway and just solidified it for me.”

Right after watching Clarkson, a political program came on.

“And I wondered if they’ve been bullied,” Rohr said. “We need more kindness in the world overall … As a whole, people really are good, but they project what they receive. If everybody did just a little bit more, we’d have an abundance.”


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