Lacoste’s most iconic offering would have to be their polo shirt. A Lacoste
polo has long been a status symbol of those of a certain caliber with an
appreciation for luxury and fine sportswear. While it is their signature
offering, sometimes people want something a little more fun than the
standard green, red, black, white etc.
Enter Hubert Barrere, the artistic director of Maison Lesage who is
partnering with Lacoste to release a limited edition collection of 200
polos that will be far more funky and eccentric that Lacoste’s usual
standard offerings. Given Barrere’s signature aesthetic, fans of Lacoste
can expect a lot of embroidery from this collection. In an interview with
WWD at Paris Couture Fashion Week, Barrere even said, “I think the most
tricky thing in terms of technique was to embroider metal on jersey,
because it kept cutting into the material.”
Lacoste goes more streetwear style with Lesage collaboration
One of the most talked about pieces in this collection is the polo
embroidered with Plexiglas panels that were re-embroidered with mesh with
the slong “Rene did it first” stitched into it with little beads that
mimicked graffiti. This collaboration is sure to help Lacoste find a new
audience for those fashion lovers who want a polo, but one that is out of
the ordinary. The couture pieces will be available for order, but the
commercial pieces will be available in Lacoste boutiques at price point
between 145 dollars and 237 dollars.
In addition to the polos, designer Yazbukey also designed a collection of
accessories, including flat life-sized tennis ball earrings and embroidered
crocodile brooches. The exhibit was also accompanied by the launch of a new
issue of The Reality Show Magazine. A free application called Reality Scan,
which was developed by the paper’s in-house digital team, now allows for a
prolonged digital experience.
Fans of Lacoste can access videos, go backstage, and access interviews.
Lacoste is truly entering a new era as the line between luxury and
streetwear becomes more blurred and they try to set themselves apart from
their competitors. Their new offerings seem to be setting them off to a
good start, and this just seems to be the beginning.
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